Adidas heading for return to profit
By Sarah Wood | 18th April 2024
Sportswear giant, Adidas, has raised its profit outlook for the year.
The brand, which has a store at Gloucester Quays, had a better-than-expected first quarter and now expects to make profits of £597m, a big increase on the earlier forecast of £427m.
Operating profit for the quarter hit £286.6m, compared to £51.2m the previous year, as reported by Retail Gazette.
Adidas recently reported its first losses in 30 years, after abandoning its long-term deal with rapper Kanye West, following antisemitic remarks.
It sold £128m worth of West's Yeezy products during the quarter, at a profit of around £43m.
Adidas said the rest of the Yeezy stock would probably be sold for around £171m later in the year, with no additional profit. It previously pledged to donate some of the proceeds from the remaining Yeezy stock to charity.
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